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Selling Your Home

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The Selling Process


There are really only two factors to consider in selling real estate: Price and Exposure. Somewhere there is someone who will buy a property in a certain area, at a certain price.

Selling or buying property is often the single biggest decision a person can make in a lifetime. Be absolutely sure that you want to sell, know what you will do and where you are going when it is sold.

The next big step is to set the price. It has to be set at what the market level is – not at what you would like to get. If a property is priced right for a certain area, it will sell quickly for the simple reason that you have eliminated the buyer’s biggest weapon – negotiation.

Your best-selling tool, therefore, is the Realtor written market analysis. The Realtor will review sold properties, preferably within the past 6 months, that most clearly resemble your property. This information is the best forecaster of what the buying public is willing to pay for a property like yours, and how long it will take to sell. The Realtor will also examine current properties for sale that are similar to yours and see how yours will be viewed by buyers. These are typically compared according to price, location, condition and features.

Selling your property can be a very complex, difficult and time-consuming process. Unless you are experienced in real estate, we highly recommend that you utilize the services of a professional real estate agency – like Emerson Wagner Realty.


One important thing to remember before you put your property up for sale: First impressions are very important! Make sure that your property is clean and neat – inside and out. When a person drives up, the first impression can make or break the sale. Peeling paint, uncut lawns, landscaping and unkempt yards are definitely a turn-off. Likewise, the interior should be clean, neat and freshly painted, if possible.

Your Emerson Wagner Realty agent will do a complete tour of your property and make suggestions you can use to help sell your property fast and for the best price.

Ready to sell your property?